Luxury Lookbook

A sleek printed and digital lookbook created for a premium security company to elevate brand perception and support the sales process. Combining editorial design with luxury aesthetics, it helped reposition the brand for a design-conscious audience and became a key tool for surveyors and sales teams.

The Challenge

The client, a premium security company, needed to modernise its visual identity. Their existing materials felt dated and didn’t reflect the expectations of a design-conscious, high net-worth audience. The goal was to create a refreshed, contemporary brand expression. Something that aligned visually with luxury fashion, modern architecture, and editorial design, while remaining grounded in the company’s legacy.

The Process

We began with extensive research and visual moodboards, exploring how luxury brands communicate sophistication through layout, typography, and photography.
This led to a multi-location photoshoot that captured the right balance of style and substance. The layout design went through several iterations, refining how content was grouped and presented. Typography, image pacing, and spatial rhythm were carefully tuned to work together.
The project was developed collaboratively between the in-house design team and an external agency, ensuring it stayed both strategically aligned and creatively ambitious.

The Solution

The final deliverable was a printed lookbook in two formats - hardback and softback - as well as a digital, interactive PDF hosted on the company website.
The lookbook included both product content and editorial-style sections that told the story of the brand and its people. It was structured to feel premium, timeless, and relevant. Blending commercial function with emotional appeal.

The Impact

The lookbook was widely praised across the company. Salespeople and surveyors adopted it immediately as a key conversation tool. It helped close deals, elevated the perception of the brand, and received direct positive feedback from clients. Internally, it became a benchmark for how the brand could, and should, show up going forward.