The Process

My work usually starts with a question: what does a shape feel like when it’s not trying to represent anything? I’m drawn to ambiguity, forms that evoke without saying, visuals that make you pause.

The process is iterative. I create, adjust, reframe, re-generate. I often start with sketches or MidJourney, but never accept the first output. I treat AI not as a generator, but as a collaborator with unpredictable instincts. When an image surprises me, I know I’m onto something.

Sometimes I build visual libraries for a concept - colour, motion, texture. Other times, it’s one strong image that anchors the rest. I adjust compositions in Photoshop or Figma, test them in Framer, and keep a loose structure where nothing is locked until the very end.

The Tools

I use a range of AI tools depending on the output:

• MidJourney for abstract visual generation and textural experimentation.

• Runway if I’m exploring video and motion-based directions.

• Framer to build interactive or animated showcases that feel intentional, not templated.

• Photoshop to fine-tune—cleaning up forms, enhancing contrast, adding grain or removing artefacts.

I sometimes train private models or feed consistent prompt language to build visual continuity. The tools are useful, but they don’t drive the work. Curating, questioning, and editing are where the actual decisions happen.

The Creative Tension

I’m not interested in AI art as novelty. I’m interested in what happens when you combine machine output with design discipline. That’s where the tension lives - between randomness and restraint, speed and intention.

I’m especially drawn to metaphors: how an abstract blob can feel like weight, how a fractured grid can suggest memory. There’s a narrative hidden in form and texture. My role is to pull it forward without being too literal.

Why It Matters

We’re moving into a space where visuals are infinite. What becomes valuable isn’t generation - it’s curation. Taste. Perspective. I’m interested in using AI not to replace craft, but to push it - faster, weirder, more responsive.

My explorations aren’t polished campaigns. They’re tests. Visual questions. Sometimes they evolve into full projects. Sometimes they stay as images on my wall. Either way, they help me stay sharp and open.