DISCOVER PROJECT
Banham Patent Locks
Heritage Rebranded
A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.
2020
SERVICES:
Rebranding Concept, UX/UI, Art Direction, Signage
The Challenge
Banham, a heritage security brand, needed a modern and cohesive identity that would elevate its perception among both B2B and B2C audiences. The existing brand lacked the luxury and design-led feel that today’s customers expect, especially in the premium home security space. The objective was to refresh the brand visually, unify all communications, and create a customer journey that felt both elegant and intuitive.
The Process
As part of the brand rollout, I developed and designed a digital and print lookbook, extending the new brand language into editorial content. I collaborated with agencies specialising in CGI, photography, and web development, while managing visual consistency and acting as the single point of contact for all creative execution. I directed the art direction across all brand output, balancing clean, modern design with heritage and craft cues. The guiding principle for the campaign was the tagline: “Comprehensive security with a designer finish.” I worked across multiple channels and teams to deliver a complete rebrand. This included redesigning the company website with a stronger user journey and better conversion paths, rebranding signage across all shops and showrooms to reflect the updated tone, and leading the design and rollout of new vehicle livery. I also created a range of internal documents and adapted the brand for day-to-day communications.
The work received external recognition when Banham was featured in The Times as a trusted leader in home security.
The Solution
The rebrand spanned all major touchpoints. We launched a fully redesigned website with refined typography, clean UI, improved UX, and a simplified booking process. A consistent visual identity was applied across all customer- and staff-facing materials, including showroom signage, internal documents, marketing assets, vehicle livery, and the company lookbook. The visual system blended modern editorial and interior design influences with premium product presentation. Imagery focused on full-bleed visuals with paired, legible type. The combination of editorial layout and crafted detail reinforced Banham’s position as a brand that values both design and security.
The Impact
The rebrand delivered strong, measurable outcomes. Website traffic and lead generation increased significantly, especially following the introduction of the new booking flow. Sales teams adopted the website as a live reference tool in client meetings. Internally, the rebrand unified communications and reinforced a consistent brand voice. Feedback from stakeholders was highly positive, praising the clarity, elegance, and consistency of the new identity.
The work received external recognition when Banham was featured in The Times as a trusted leader in home security. The article highlighted the brand’s heritage and quality, both visually reinforced through the outcomes of this rebrand.
Website engagement
0
Brand perception
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