John

Senior Creative Designer specialising in brand strategy and digital experiences

Luba

John Luba

Timeless Visual Stories for Legendary Brands

As a Senior Creative Designer and visual strategist based in London, I’ve led design and branding projects across luxury and AI-driven platforms.

Abstract shape
I work at the intersection of design, AI, and strategy - helping brands rethink how they present themselves in a fast-moving digital world. With a background in visual communication and creative direction, I’ve led projects for established names and emerging startups alike.
Currently I work with clients across luxury, tech, fashion, and security, building identities, campaigns, and digital experiences that stand out.
Based and work in London

(GMT)

SELECTED PROJECTS

Banham Academy

Banham Academy Website Design

A complete website redesign that modernised Banham Academy’s digital presence and improved the user experience for students and staff.

Banham Patent Locks

Banham Brand Brochure

A brand brochure designed to present the company’s identity with clarity and precision. Focused on strong layout structure, balanced typography, and a cohesive visual system.

Banham Patent Locks

Doors Video Ads for Banham Patent Locks

A curated collection of video ads produced for multiple door campaigns, showcasing different creative approaches and storytelling styles.

Banham Patent Locks

Locks Video Ads for Banham Patent Locks

A curated collection of video ads produced for multiple lock campaigns, showcasing different creative approaches and storytelling styles.

Banham Patent Locks

Marketing Brand Campaign

Our goal was clear: shift from a purely product-driven strategy to a brand-led campaign that would raise awareness, strengthen equity, and build long-term trust.

Protect Family

Experimental

AI Chat Interface

A smarter interface for AI conversations

AI Chat Hero

Banham Patent Locks

Crafted in Britain

A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.

Hot stumping lock

Banham Patent Locks

Heritage Rebranded

A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.

Lock and cylinder

Avvio

Be Direct, Be Clear

A bold visual update and streamlined site—built around the mantra “Be More Direct,” designed for clarity and impact.

Avvio logo

Banham Keyholding

Unlocked Storytelling

From script to screen: a short animated explainer turned live Sky TV spot—crafted to captivate and convert in 30 seconds.

Animation in situ

creative expertise

01 ——

Strategic Design

I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.

Strategy Mapping

Research & Insight

Positioning & Messaging

Campaign Thinking

02 ——

Brand Identity

I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.

Brand Systems

Logo & Wordmark Design

Guidelines & Toolkits

Visual Language

03 ——

Interaction & UX

I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.

UX Direction

Wireframes & Flow

Interactive Logic

Design Systems

04 ——

Visual & AI-Driven Design

I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.

Visual Direction

Art direction

AI Image Systems

UI Aesthetics

Have a project?

Schedule a Call.

Let's chat!

Have a project?

I'm available for new projects

John

Senior Creative Designer specialising in brand strategy and digital experiences

Luba

John Luba

Timeless Visual Stories for Legendary Brands

As a Senior Creative Designer and visual strategist based in London, I’ve led design and branding projects across luxury and AI-driven platforms.

Abstract shape
I work at the intersection of design, AI, and strategy - helping brands rethink how they present themselves in a fast-moving digital world. With a background in visual communication and creative direction, I’ve led projects for established names and emerging startups alike.
Currently I work with clients across luxury, tech, fashion, and security, building identities, campaigns, and digital experiences that stand out.
Based and work in London

(GMT)

SELECTED PROJECTS

Banham Academy

Banham Academy Website Design

A complete website redesign that modernised Banham Academy’s digital presence and improved the user experience for students and staff.

Banham Patent Locks

Banham Brand Brochure

A brand brochure designed to present the company’s identity with clarity and precision. Focused on strong layout structure, balanced typography, and a cohesive visual system.

Banham Patent Locks

Doors Video Ads for Banham Patent Locks

A curated collection of video ads produced for multiple door campaigns, showcasing different creative approaches and storytelling styles.

Banham Patent Locks

Locks Video Ads for Banham Patent Locks

A curated collection of video ads produced for multiple lock campaigns, showcasing different creative approaches and storytelling styles.

Banham Patent Locks

Marketing Brand Campaign

Our goal was clear: shift from a purely product-driven strategy to a brand-led campaign that would raise awareness, strengthen equity, and build long-term trust.

Protect Family

Experimental

AI Chat Interface

A smarter interface for AI conversations

AI Chat Hero

Banham Patent Locks

Crafted in Britain

A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.

Hot stumping lock

Banham Patent Locks

Heritage Rebranded

A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.

Lock and cylinder

Avvio

Be Direct, Be Clear

A bold visual update and streamlined site—built around the mantra “Be More Direct,” designed for clarity and impact.

Avvio logo

Banham Keyholding

Unlocked Storytelling

From script to screen: a short animated explainer turned live Sky TV spot—crafted to captivate and convert in 30 seconds.

Animation in situ

creative expertise

01 ——

Strategic Design

I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.

Strategy Mapping

Research & Insight

Positioning & Messaging

Campaign Thinking

02 ——

Brand Identity

I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.

Brand Systems

Logo & Wordmark Design

Guidelines & Toolkits

Visual Language

03 ——

Interaction & UX

I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.

UX Direction

Wireframes & Flow

Interactive Logic

Design Systems

04 ——

Visual & AI-Driven Design

I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.

Visual Direction

Art direction

AI Image Systems

UI Aesthetics

I'm available for new projects

John

Senior Creative Designer specialising in brand strategy and digital experiences

Luba

John Luba

Timeless Visual Stories for Legendary Brands

As a Senior Creative Designer and visual strategist based in London, I’ve led design and branding projects across luxury and AI-driven platforms.

Abstract shape
I work at the intersection of design, AI, and strategy - helping brands rethink how they present themselves in a fast-moving digital world. With a background in visual communication and creative direction, I’ve led projects for established names and emerging startups alike.
Currently I work with clients across luxury, tech, fashion, and security, building identities, campaigns, and digital experiences that stand out.
Based and work in London

(GMT)

SELECTED PROJECTS

Banham Academy

Banham Academy Website Design

A complete website redesign that modernised Banham Academy’s digital presence and improved the user experience for students and staff.

Banham Patent Locks

Banham Brand Brochure

A brand brochure designed to present the company’s identity with clarity and precision. Focused on strong layout structure, balanced typography, and a cohesive visual system.

Banham Patent Locks

Doors Video Ads for Banham Patent Locks

A curated collection of video ads produced for multiple door campaigns, showcasing different creative approaches and storytelling styles.

Banham Patent Locks

Locks Video Ads for Banham Patent Locks

A curated collection of video ads produced for multiple lock campaigns, showcasing different creative approaches and storytelling styles.

Banham Patent Locks

Marketing Brand Campaign

Our goal was clear: shift from a purely product-driven strategy to a brand-led campaign that would raise awareness, strengthen equity, and build long-term trust.

Protect Family

Experimental

AI Chat Interface

A smarter interface for AI conversations

AI Chat Hero

Banham Patent Locks

Crafted in Britain

A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.

Hot stumping lock

Banham Patent Locks

Heritage Rebranded

A sleek identity refresh and site redesign for a legacy security brand—marrying tradition with modern minimalism and digital polish.

Lock and cylinder

Avvio

Be Direct, Be Clear

A bold visual update and streamlined site—built around the mantra “Be More Direct,” designed for clarity and impact.

Avvio logo

Banham Keyholding

Unlocked Storytelling

From script to screen: a short animated explainer turned live Sky TV spot—crafted to captivate and convert in 30 seconds.

Animation in situ

creative expertise

01 ——

Strategic Design

I shape brand and digital strategies rooted in clarity and relevance. From insight to execution, I build frameworks that align with business goals, user behaviour, and cultural context.

Strategy Mapping

Research & Insight

Positioning & Messaging

Campaign Thinking

02 ——

Brand Identity

I create brand identities that are structured, distinct, and emotionally resonant. Every element - from mark to motion - is part of a bigger system built for cohesion and flexibility.

Brand Systems

Logo & Wordmark Design

Guidelines & Toolkits

Visual Language

03 ——

Interaction & UX

I design experiences that feel sharp, intuitive, and effortless. My focus is on function and form working together—where clarity of purpose meets detail.

UX Direction

Wireframes & Flow

Interactive Logic

Design Systems

04 ——

Visual & AI-Driven Design

I explore form, texture, and motion through a mix of design craft and AI experimentation. The output blends control with spontaneity - built to engage, provoke, and connect.

Visual Direction

Art direction

AI Image Systems

UI Aesthetics

I'm available for new projects