DISCOVER PROJECT
Banham Academy
Banham Academy website design
A complete website redesign that modernised Banham Academy’s digital presence and improved the user experience for students and staff.
2023
SERVICES:
Website redesign UI/UX and branding Educational platform
The challenge
Banham Academy needed to redesign their website with the goal of creating a modern, accessible, and professional online presence. The new site needed to reflect the Academy’s commitment to excellence in education and training while improving usability for students, parents, and partners. The project focused on reshaping both the user experience and the brand presentation, bringing the digital platform in line with Banham’s reputation for quality and innovation.
The process
The project began with stakeholder workshops to understand the Academy’s needs and the expectations of its users. I conducted a full content audit, mapped the user journeys, and identified major usability gaps. The research phase also included benchmarking against other leading education providers to determine what users expect from a contemporary learning platform. Based on these insights, I created low-fidelity wireframes that focused on simplifying navigation and clarifying key user flows. Once the structure was approved, I developed a new visual system built around Banham’s existing brand identity but refined it with a more cohesive colour palette, modern typography, and updated imagery. Prototypes were tested with students and staff to validate design decisions and ensure accessibility standards were met. The development phase focused on responsive layouts, performance optimisation, and integrating tools for course management and online enquiries.
The solution
The final design delivered a clear and engaging experience across all devices. The new homepage highlighted Banham Academy’s mission and offered direct pathways to courses, resources, and enrolment. A restructured navigation system helped users find relevant information faster, while consistent visual elements reinforced the brand identity.
The impact
Following the redesign, Banham Academy saw measurable improvements in both engagement and usability. Online enquiries increased by 60% within the first three months, while the bounce rate on key pages dropped by nearly half. User feedback highlighted how much easier it was to navigate and find course information, particularly on mobile devices. The internal team also reported saving time through streamlined content management and clearer page templates. The new website successfully repositioned Banham Academy as a forward-thinking educational institution and strengthened its digital foundation for future growth. Since then Academy grew to open two more locations nationwide.
Visit the website here : https://www.banhamacademy.co.uk/
