DISCOVER PROJECT
Banham Patent Locks
Crafted in Britain
A campaign celebrating authentic British craftsmanship—close-ups, tactile shots, and rich visuals that make precision feel personal.
2024
SERVICES:
Photography Marketing Web Design
The challenge
Hot stumping process
Although Banham is widely recognised for its legacy in security, many potential customers, particularly design-conscious homeowners and trade professionals, weren’t yet familiar with the quality, elegance, and heritage behind the product. The goal was to increase awareness of Banham locks as not just functional security devices, but as premium objects made with care, precision, and history. The campaign needed to drive leads while highlighting British craftsmanship and elevating brand storytelling.
The process
The design work spanned multiple outputs: a conversion-focused landing page, a redesigned homepage slider, a visual content series for social platforms, and printed materials. I led the creative direction, coordinated cross-functional teams, and oversaw the execution of all deliverables. We began by researching visual languages in craft, heritage, and high-end design advertising. The campaign’s creative direction leaned into a tactile, hands-on look and feel to reflect the product's human touch and luxury finishes. Three photoshoots were conducted across UK manufacturing facilities to capture the making of the locks - focusing on heat, materials, tools, and the people behind the product.
This multi-touch campaign conveyed not only the product’s physical quality but also the story of heritage and the people who build it.
The solution
The campaign delivered a suite of visuals and assets across digital and print. • Campaign landing pages optimised for engagement • Editorial-style photography showing British lockmaking at its source • Social animations and short videos • Google Display, remarketing, and social ads • A series of EDMs (email campaigns) • Supporting printed materials for sales and in-store
The impact
The results exceeded expectations by a wide margin, with a 40% increase in leads over initial targets. Internal teams, from sales to leadership, praised the campaign’s clarity and visual strength. Customer engagement was also strong, with positive social media feedback, including comments from former employees celebrating Banham’s legacy and craft.
Leads increase (%)
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Customer engagement
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